From Zero to 10M ARR in three years.

Chronicling the Helply journey in public with full transparency—from "Aha" moments to "Oh S**t" challenges. We're learning a lot and so will you.
Alex Turnbull

Who am I?

👋 I'm Alex. I've founded three businesses: one sold for eight figures, another valued at over $40M, and my latest is just starting.

I was an early #buildinpublic founder with Groove’s Journey to 100K blog, featured in 100+ media outlets. I grew Groove from $0 to $5M ARR without funding.

My new challenge is to bootstrap Helply in public from zero to $10M ARR in three years with over 50% EBITDA.

I'm sharing my insights on building profitable, capital-efficient, lean, bootstrapped SaaS businesses.

What will you learn?

  • Actionable tips to grow a profitable SaaS business.
  • Education around the future of AI in customer service.
  • Transparent & actionable advice, no fluff.
  • Exclusive updates on growth.
Alex TurnbullCEO, Groove

Building in public

Meet Alex, Founder & CEO of Groove & Helply