The Zero to $10M ARR SaaS that shares everything. Literally everything.

Every metric, experiment, and hard lesson learned from our scaling journey, exposed. We're showing you exactly what worked (and what didn't) with zero sugar-coating. Delivered to your inbox weekly.

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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.

Alex Turnbull

👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.

Current stage of Helply...
2 months
Idea Validation
7 months
Development and MVP
?
Early Traction
?
Growth
?
Scaling
?
Maturity & Optimization

December 4

Take Two - Marketing Site v2 is out today

Pushed live version 2 of our marketing site today. We built this version from real battle scars–hundreds of customer interviews, dozens of onboarding calls, and a month (so far) of hammering out our position in the market.

We're planting our flag as the go-to AI support solution for SaaS and tech.

Is it perfect? Not even close.

But it finally feels like we're talking the right language to the right people.

My Groove experience taught me that messaging isn't about being clever; it's about being clear. This is the foundation for where we're heading:

The preeminent AI customer experience agent for SaaS companies. Period.

November 27

The Power of Home Field: Groove Companies Rally for Helply

Added a simple button in Groove's app today promoting Helply.

The response? Mind-blowing.

Over 100 waitlist sign-ups and a dozen demos booked already.

This is the advantage of building something your existing customers have been begging for.

We've got 2,000+ Groove companies who already trust us with their support workflow.

That's where the magic happens. All those years building trust with Groove are paying off in a whole new way.

The flywheel's starting to spin.

November 22

26 Strong: Helply's Early Adopters Shape the Future

Hit 26 active companies on Helply today.

Each one is a goldmine of feedback and real-world usage data.

Every conversation our AI handles teaches us something new and helps us tighten the screws.

It's like having 26 R&D labs running simultaneously.

The iteration cycle is becoming lightning fast. This is how great software gets built.

November 20

Looking Good: Helply Goes Live on Client Sites

Helply's officially live and running on client sites.

Real businesses trusting us with real customer conversations.

The widget looks clean, performs smooth, and most importantly, it's actually solving problems.

Reminds me of Groove's early days. Seeing our AI agent in action on these sites, seamlessly handling customer questions... it's like watching your product graduate from concept to reality.

November 15

New Site, Clear Vision: Helply Speaks SaaS

Sketching out our new marketing site today. With our SaaS ICP finally locked in, we're focusing on crafting our story.

Learned this lesson at Groove: your site isn't a billboard; it's a mirror that shows customers their own problems and your solution.

We're not trying to be all things to all people. We're building a site that makes SaaS founders nod their heads and think, "These guys get it."

It's amazing how much clearer your messaging gets when you know exactly who you're talking to. Next step? Turn these wireframes into reality.