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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.
👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.
December 4
Pushed live version 2 of our marketing site today. We built this version from real battle scars–hundreds of customer interviews, dozens of onboarding calls, and a month (so far) of hammering out our position in the market.
We're planting our flag as the go-to AI support solution for SaaS and tech.
Is it perfect? Not even close.
But it finally feels like we're talking the right language to the right people.
My Groove experience taught me that messaging isn't about being clever; it's about being clear. This is the foundation for where we're heading:
The preeminent AI customer experience agent for SaaS companies. Period.
November 27
Added a simple button in Groove's app today promoting Helply.
The response? Mind-blowing.
Over 100 waitlist sign-ups and a dozen demos booked already.
This is the advantage of building something your existing customers have been begging for.
We've got 2,000+ Groove companies who already trust us with their support workflow.
That's where the magic happens. All those years building trust with Groove are paying off in a whole new way.
The flywheel's starting to spin.
November 22
Hit 26 active companies on Helply today.
Each one is a goldmine of feedback and real-world usage data.
Every conversation our AI handles teaches us something new and helps us tighten the screws.
It's like having 26 R&D labs running simultaneously.
The iteration cycle is becoming lightning fast. This is how great software gets built.
November 20
Helply's officially live and running on client sites.
Real businesses trusting us with real customer conversations.
The widget looks clean, performs smooth, and most importantly, it's actually solving problems.
Reminds me of Groove's early days. Seeing our AI agent in action on these sites, seamlessly handling customer questions... it's like watching your product graduate from concept to reality.
November 15
Sketching out our new marketing site today. With our SaaS ICP finally locked in, we're focusing on crafting our story.
Learned this lesson at Groove: your site isn't a billboard; it's a mirror that shows customers their own problems and your solution.
We're not trying to be all things to all people. We're building a site that makes SaaS founders nod their heads and think, "These guys get it."
It's amazing how much clearer your messaging gets when you know exactly who you're talking to. Next step? Turn these wireframes into reality.
