The Zero to $10M ARR SaaS that shares everything. Literally everything.
Every metric, experiment, and hard lesson learned from our scaling journey, exposed. We're showing you exactly what worked (and what didn't) with zero sugar-coating. Delivered to your inbox weekly.
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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.
👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.
October 25
Had a breakthrough moment defining our ICP today.
We're zeroing in on $7-20M SaaS companies where support is mission-critical. Not just nice-to-have, but make-or-break stuff.
We're pricing against human cost (1/10th of a support person), not Zendesk – totally different ballgame. The goal? Push average deals to $8-10K annually.
- Aggressive outbound while it's working, no free trials, $500 minimum buy-in.
- We're not playing the PLG game either – learned from Groove that some decisions need a human touch.
- The content strategy? Simple. Tell our story again and again, get our network amplifying it.
We might not have our ICP fully dialed yet, but we know what we're looking for.
Better to be clear about what we don't know than pretend we've got it all figured out.
Let the market guide you to your sweet spot.
October 22
The sprint is working…
14 conversations, 7 pre-sales.
Every call sharpens our pitch, every objection helps dial in the value prop.
We’re learning what makes Helply tick.
The pattern's becoming clear: so far SMBs aren’t buying AI support; they're really buying time back for their teams (and cutting costs).
We're also getting clear signals on where to focus, super important when SaaS GTM in 2024 is literally the wild west.
Product-market fit happening in real time.
October 17
Kicked off a 1-week demo booking blitz today.
First up, hitting an inbound list I've been sitting on–18 warm leads.
- Slapping a CTA on the newsletter.
- Blasting out an email to active Groove users.
- Adding the Helply AI agent to our marketing site and Groove app.
It's a full-court press; reminds me of the early Bantam Live days, but with a bit more precision.
By this time next week, we'll either have 10 potential customers or a clear picture of where we're missing the mark.
Either way, we're moving forward. Let the games begin.
October 15
Launched our public growth dashboard today.
Every metric, every financial, all out there for the world to see.
This is central to our build in public and radical transparency philosophy, but it's about alignment.
Team, customers, investors–it keeps everyone on the same page.
From product validation to scaling up, it's all there. No hiding behind cherry-picked stats.
This dashboard is our north star. It keeps us honest, focused, and hungry.
Let's see how this radical openness plays out.
There's no room for BS when your metrics are staring everyone in the face.
October 10
Landed our first (pre)sale today.
The key? Flexibility. We're not locking anyone into a price point we can't back up yet.
Instead, we're offering early adopter perks, upgrades, and a voice in shaping the product.
One deal down, many more to go. This is how you build momentum early. Time to turn this trickle into a flood.
