The Zero to $10M ARR SaaS that shares everything. Literally everything.
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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.
👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.
February 3
Six months into our journey-led marketing strategy, and the signals are getting louder.
Feedback's rolling in daily now, genuine responses from our exact target market.
These are SaaS founders and leaders actively engaging with our story, seeing themselves in our journey.
Back in August, this was just a theory. Now? The flywheel's got real momentum.
Every authentic post seems to spark three conversations. Not just likes and comments, we're talking actual prospects raising their hands.
This is what happens when you drop the marketing speak and just tell it like it is. The best part? We're just getting started.
January 31
Hit 61 active companies on Helply today.
Still pre-revenue, and that's by design.
Could we charge now? Sure.
But we're playing the long game here.
It's a different playbook than my previous startups. In the AI world, onboarding takes more hand-holding, more customization, more patience.
But when you get it right, customers stick. Learned this lesson the hard way–it's better to have 61 companies who can't live without you than 200 who kind of like you.
We're not just building a customer base; we're building an army of advocates.
The revenue will come. Right now, we're focused on making sure every single deployment is a home run.
January 30
Calendar's getting packed, leads are flowing in.
Our bet on journey-led marketing is paying dividends. Every authentic story we share seems to spark three more conversations.
No growth hacks, no pushy tactics.
Real founders are finding us because they're facing the exact problems we're solving.
The referrals are what really get me excited.
When you tell a real story and solve real problems, word spreads.
Now this is what momentum looks like.
January 24
Regular Thursday in the trenches. Added a few more VIPs to the roster this week. No fireworks, no major breakthroughs–just the steady work of building something real.
Back at Bantam Live, I used to think every day needed a milestone.
Now I know better.
Some days are just about moving the ball forward.
Taking the calls, refining the product, helping customers win. The unglamorous work of turning vision into reality, one conversation at a time.
Wouldn't have it any other way.
January 12
Big moves in motion.
We're evolving GrooveHQ into a holding company for customer service tools in the SaaS space.
GrooveDesk becomes our helpdesk home, Helply handles AI support, and we're bringing KnowledgeBridge into the fold plus a soon-to-be-announced acquisition.
The ecosystem's taking shape: five distinct brands, each solving a specific piece of the support puzzle.
Learned this playbook from Guillaume at Lemlist and Greg Isenberg—keep the authority, spread the value.
My founder brand gets its own home too.
This isn't just growth for growth's sake. It's about building a complete toolkit for modern SaaS support and company building.
Q1 2025 is when it all comes together. The pieces are in place.
Time to show the world what we've been building.