The Zero to $10M ARR SaaS that shares everything. Literally everything.
Every metric, experiment, and hard lesson learned from our scaling journey, exposed. We're showing you exactly what worked (and what didn't) with zero sugar-coating. Delivered to your inbox weekly.
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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.
👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.
November 8
Milestone hit. Seven companies actively using Helply in the wild. We're still pre-revenue, but the rubber has met the road.
Each of these companies is stress-testing our AI in real support scenarios. It's like watching your kid take their first steps – nerve-wracking but exciting as hell.
No amount of customer interviews or market research can replace seeing your product solve real problems in real time. Now we watch, learn, and iterate based on actual usage.
Game on.
November 6
Made a last-minute tweak to our cold outreach before pulling the plug.
Instead of selling, we're asking for feedback and offering a $100 Amazon card.
Day one results? Night and day difference. We're getting responses from exactly the kind of SaaS companies we want to talk to.
It's funny how asking for help instead of pushing a sale changes things.
Let's see if this feedback-first approach has legs.
November 5
Just completed our first client onboarding call for Helply.
Our first real customer!
Each of these companies is a perfect snapshot of our SaaS ICP.
They feel the pain, they see the vision, and they're ready to make the leap with us.
Back in my Groove days, I learned that your first real customers help shape everything— your product, your process, even your company culture.
Tony and Tom are prepping the onboarding playbook now.
Time to show these customers they bet on the right horse.
October 31
Closed the month with 13 presales committed to our beta.
Blew past our goal of 10, and each one is a perfect fit for our SaaS focus.
Each signup came after our pivot to the tech sector, and they all get why self-learning AI support is the X-factor.
When you nail your ICP, selling feels less like pushing and more like solving.
These 13 companies are betting on our vision of AI support built specifically for SaaS.
Onto November!
October 29
Team brainstorm today crystallized our pitch.
The secret sauce? Our Knowledge Bridge feature that makes Helply the only self-correcting, self-learning AI agent in the market.
This is critical for smaller and mid size SaaS companies who don't have the infrastructure or the bandwidth necessary to implement world class AI for customer support.
With Helply they can.
It's a support rep that gets smarter with every conversation. And organizes your support data and trains itself while optimizing your tier 1 support.
At Groove, we learned that success in SaaS isn't about being everything to everyone. It's about being everything to someone.
It feels like we've nailed who that someone is.
We think this is the missing piece and our story's sharper than ever.