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Follow along for weekly deep dives into our exact growth playbook. No theory, just what's working right now.
👋 I’m Alex. I boostrapped Groove to $5M ARR and built two other companies along the way. Now I’m scaling Helply to $10M ARR in three years with zero funding. Every week I share exactly what’s working and what isn’t, straight from the trenches. Following along means getting our exact playbook—from demo scripts to growth tactics that actually work.
January 12
Big moves in motion.
We're evolving GrooveHQ into a holding company for customer service tools in the SaaS space.
GrooveDesk becomes our helpdesk home, Helply handles AI support, and we're bringing KnowledgeBridge into the fold plus a soon-to-be-announced acquisition.
The ecosystem's taking shape: five distinct brands, each solving a specific piece of the support puzzle.
Learned this playbook from Guillaume at Lemlist and Greg Isenberg—keep the authority, spread the value.
My founder brand gets its own home too.
This isn't just growth for growth's sake. It's about building a complete toolkit for modern SaaS support and company building.
Q1 2025 is when it all comes together. The pieces are in place.
Time to show the world what we've been building.
January 10
Just wrapped our third podcast interview, this time with Guillaume from Lempire.com.
Following talks with Nathan Barry at Kit and Joseph Lee from Supademo (YC's latest darling).
These are in-depth conversations with founders about the nitty gritty of building companies.
Each interview also digs deeper into the real challenges and future of AI support in SaaS.
Nathan's bootstrapping wisdom, Joseph's YC perspective, and Guillaume's empire-building insights–the amount of value in these conversations is insane and adds a whole new layer to the Helply story.
More importantly, each interview puts us in front of exactly the audience we need to reach.
The momentum's building, and the message is spreading.
And the founder community is starting to take notice.
January 7
Just onboarded our 24th VIP customer.
I consider these early customers co-creators, and they're getting white-glove treatment.
We're giving them the works–private Slack access, custom AI agent setup, the full concierge experience.
Reminds me of early Groove days, but this time we're being way more intentional about who we let in.
Each of these 24 companies is helping us shape what Helply becomes.
We're not just installing software; we're building relationships. The private Slack channel is buzzing with feedback, feature requests, and real conversations about the future of AI support.
These VIPs aren't just our first champions. Every custom setup teaches us something new.
Everything we learn from these first VIP customers will inform our repeatable playbook.
January 4
Spent a couple hours analyzing our top 5 LinkedIn posts since we started posting 5x/week in August of 2024.
The numbers tell a story: 569K views, 2.7K likes, and 823 comments.
The $16M acquisition rejection post hit 177K views – turns out people love specific numbers and contrarian decisions.
Even our "small team" story sparked our highest engagement at 1.73% (and over 100k+ views).
We also grew from 2,000 followers to 12,000 in 5 months of posting.
Here's what we learned: bold statements land, personal stories connect, and "PSA" style content with actionable advice get shared.
Telling real stories that tap into what SaaS founders are actually feeling in 2024 is what led to the most valuable content.
The bootstrapper's revolution is real, and we're just getting started.
The blueprint for 2025 is clear: keep it real, keep it specific, and never shy away from saying what others are thinking.
December 29
Just watched our LinkedIn following jump from 9,500 to 11,350 in under a week.
I was expecting a holiday lull, but I'm not complaining.
Our content is resonating with exactly who we need to reach–SaaS founders and leaders who get what we're building.
UGC growth comes in waves.
You get your spikes, you get your valleys. But if you keep at it consistently, everything compounds.
The momentum's building as we head into 2025. If this is what we can do during the holiday slowdown, just wait until January kicks in.
The flywheel's spinning faster.
