Building the future of customer support, one step at a time.

Alex Turnbull

Hi, I’m Alex Turnbull, founder of Groove and Helply. Over the past decade, I’ve dedicated my work to helping businesses simplify customer support. Groove was built to give SMBs an intuitive, lightweight alternative to clunky, overbuilt help desks. Helply is the next step in that evolution.

When we started building Helply, we knew it had to do more than just automate responses—it needed to solve the real challenges SaaS and tech companies face every day, like: keeping your knowledge base up to date and accurate, integrating seamlessly with the software you already use, and reducing the support burden on your customer support team so they can focus on more meaningful tasks.

At Helply, we’re building a solution that works for you today and evolves with you tomorrow.

This is my passion, and I’m excited to share our journey with you.

Cheers,

Alex TurnbullCEO & Founder, Helply and Groove
P.S. To follow along, follow me on LinkedIn here and sign up for the Zero to $10M ARR newsletter where I share our our wins, setbacks, and everything in between—as we build Helply from the ground up.

We're building Helply in public

Join us for a peak behind-the-scenes of Helply. Each week, Tom (Head of Growth) and I sit down and share how we are growing Helply to $10M ARR, from scratch and completely bootstrapped.

Tools to scale smarter and faster

We put these tools together to help SaaS and tech companies hit $10M ARR with less stress and more focus.

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A dedicated space for the Helply team to track growth metrics, strategic goals, and the journey from $0 to $10M ARR.

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A step-by-step guide sharing the strategies, tools, and real-world insights we’re using to grow Helply from $0 to $10M ARR—built for SaaS and tech companies looking to do the same.

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Every metric, experiment, and hard lesson learned from our scaling journey, exposed. We're showing you exactly what worked (and what didn't) with zero sugar-coating. Delivered to your inbox weekly.

Meet the people behind Helply

Get to know the wonderful remote team from across the globe who’s building our product, supporting our customers, and making Helply an exciting place to work.