The Helply Manifesto

We believe customer support should feel effortless—for both your team and your customers.

Alex Turnbull

Hey everyone—

I’m Alex, CEO & Founder at Helply and Groove.

AI in customer support gets a bad rap, but it shouldn’t. When done right, it’s a game-changer.

People expect AI to feel impersonal, clunky, or inaccurate. They worry it’ll replace human touch with cold, robotic responses. But it doesn’t have to be that way. AI can—and should—enhance customer support, not replace it.

The problem is, too many companies over-automate, leaving customers frustrated and teams disconnected. Meanwhile, support teams are stuck answering the same repetitive questions, with growing queues and customers waiting for simple answers.

That’s where Helply comes in.

We built Helply to automate 70%+ of tier-one support—efficiently and accurately. It’s trained on your website and knowledge base, and it learns from past support tickets to fill any gaps. But we didn’t stop there. We believe in balance. When your customers need a human, they’ll always get one. We’re here to support your team, not replace them.

Helply isn’t just another tool—it’s your partner in delivering fast, smart, and human customer experiences. We’re here to make support better, not just faster. Because at the end of the day, customer support should feel rewarding—for your team and your customers.

Alex TurnbullCEO & Founder, Helply and Groove
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Building Helply in Public

At Helply, we're building in public—sharing our journey, challenges, and successes as we shape the future of customer support. Join us as we grow, learn, and improve with the help of our community. We're committed to transparency and invite you to be part of our story.

Self-funded, profitable and proud.

Our core values that we live and breathe everyday.

  • Move Fast

    Always act with urgency. The faster we move, the quicker we can adapt and serve our customers better.

  • Be Radically Different

    If it feels risky, we do it anyway. We know the only way to win is by standing out with bold, founder-driven moves.

  • Don’t Bull Sht**

    We believe in full transparency with our customers and employees—no surprises, no hidden agendas.

  • Always Create Delight

    Momentum is everything. We improve constantly, based on customer feedback, to deliver delight with every interaction.

  • always be helpful

    Customer First

    Integrity and transparency guide every decision. We put the customer’s best interests first, always.

Meet the people behind Helply

Get to know the wonderful remote team from across the globe who’s building our product, supporting our customers, and making Helply an exciting place to work.