Alex Turnbull
Co-founder, CEO
About us
Where we came from.
Twelve years building support tools for B2B taught us one thing: every support platform charges you to exist before a single ticket gets resolved. Helply is the answer we wish we'd had.
Meet our leadership building Helply.
Jared Scheel
Co-founder, CTO
Tom Morkes
Co-founder, COO
Our mission
“Support should be a revenue engine, not a cost center. Every B2B company should have AI that pays for itself.”
We give you the support platform free and only charge when AI delivers a result. That’s not a marketing angle. That’s us putting our revenue on the line every time the AI fires.
The decision that shaped everything
In a crowded market, being okay for everyone is a losing strategy.
The support platform market is crowded. Well-funded incumbents with years of head start. Being marginally better across a broad market isn’t a product strategy. It’s a slow death.
So we asked a harder question: where is the gap between what exists and what’s actually needed? The answer was B2B companies at $1M+ ARR. Complex tickets, high-stakes account relationships, context spread across five systems, and revenue intelligence nobody was reading.
We walked away from every other vertical. One customer. Everything built specifically for them. That focus is why Helply handles B2B tickets that other AI can’t.
Where this comes from
We’re not new to this. We’ve been running a support platform for 12 years.
We’ve been building and running support platforms for 12 years. Real customers, real revenue, real product. We know what support looks like from the inside: the tickets that require account context, the agents who manually dig through five systems before typing a word, the CS teams who never find out about churn signals until it’s too late.
But serving a broad market means you’re never deep enough for anyone. And in a crowded support platform market, broad isn’t enough. So we built something completely new from scratch, specifically for the one customer we understood best.
Helply is that product. Everything 12 years in CX taught us went into it. The outcome pricing model, the revenue intelligence layer, the multi-source context engine. None of it would exist without knowing what support teams actually need.
How we work
Three things we believe that shape every decision.
Not wall posters. The actual reasoning behind the product decisions we make.
01
Charge only when you deliver.
The outcome pricing model isn’t just how we make money. It’s a commitment to building AI that actually works. Every dollar we earn is proof the product delivered something real.
02
Focus is a competitive advantage.
We serve one ICP. Every integration, every AI training decision, every roadmap item is for B2B companies at $1M+ ARR. That focus makes us better for that customer than anything built for everyone.
03
Be honest about what you are.
We tell you when Helply isn’t right for you. We tell you what’s live and what’s coming. We show you the math. Trust comes from honesty, not from a polished pitch.