We've been thinking about customer support for 14 years.

In 2011, we set out to build a simpler alternative to Zendesk. No bloated software. No endless configuration. Just an easier way for teams to support their customers.

Over the next 14 years, thousands of companies used Groove. That gave us a front-row seat to how customer support works.

The hardest part wasn't writing the reply. It was figuring out what the reply should say.

As AI improved, our customers wanted it inside Groove. So we added AI-generated replies, summaries, and tools that helped support teams work faster. They worked. But the underlying workflow did not change.

Groove had been designed for humans to do the work. Its inbox, workflows, permissions, data model, and economics reflected that assumption. People still opened tickets, gathered context, and handled each issue manually.

We could keep adding AI features. Or we could rethink the help desk itself.

We started using Claude inside our support operation. At first, it answered questions and drafted replies. Then we connected it to our knowledge, customer data, product information, and internal systems.

Suddenly, AI could do much more than write. It could gather context, search across systems, investigate problems, follow processes, and increasingly take action.

The AI was getting far more capable. But our team was still orchestrating every step.

So we asked the question:

What if our team could direct the work instead?

What if AI agents could gather context, investigate issues, follow processes, and take pre-approved actions before a human got involved? Humans would still own the customer experience. But they would spend less time executing every step and more time directing what happened next.

An agentic customer support platform built for humans and AI agents to work together.

Your team stays in control, setting direction, handling exceptions, making strategic decisions, and improving how the system works.

Our team moved from doing the work to directing it.

We didn't build Helply around demos or hypothetical workflows. Our support operation became its first proving ground.

At our peak, 6 full-time people supported 1,400 customers. Today, 2 people support that same customer base. Most importantly: we do not plan to add another support person as we add our next 1,000 customers.

This isn't about replacing support teams. It's about giving every person more capacity.

That's why every plan includes the Assist and Support Agents.

We price plans by human agents, the people on your team who reply to customers, with AI credits pooled across your workspace.

We've helped thousands of teams support millions of customers. Helply is the culmination of everything we've learned about what great support teams need, rebuilt for what comes next.

We're just getting started.

In one sentence

Helply is an AI-native customer support platform that resolves, investigates, and acts on customer conversations for B2B software and B2C, ecommerce, and marketplace teams.