Pricing

Every plan includes the Assist Agent and Support Agent, with AI credits shared across your team. Start small and move up as your team grows.

Starter

Email, chat and a help center with AI built in

$99/month

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AI credits / month: 2,500
Human agents: Up to 2
Extra credits: $40 / 1,000

Includes

Support Agent and Assist Agent
Shared inbox, email and live chat
Help center with AI article writing
Standard reports
Slack, Stripe, Zapier and API

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Plus

More channels and room for a small team

$199/month

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AI credits / month: 5,000
Human agents: Up to 5
Extra credits: $40 / 1,000

Everything in Starter, plus:

Chat flows and ticket forms
Facebook and Instagram
CSAT surveys
3 inboxes and 10 rules
Remove Helply branding

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Team

Pro

AI that runs most of your queue

$999/month

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AI credits / month: 50,000
Human agents: 25
Extra credits: Custom rate

Everything in Team, plus:

All Background agents, incl. Churn and Revenue
AI reports and anomaly detection
Up to 3 brands and a customer portal
Custom dashboards
Custom roles and audit log

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Growth

Multiple teams, brands and security reviews

$1,999/month

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AI credits / month: 100,000
Human agents: 50
Extra credits: Custom rate

Everything in Pro, plus:

Unlimited brands
Build your own Background agents
Account intelligence
Skills-based routing
SSO / SAML and Salesforce

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Compare plans

Feature	Starter$99 / month	Plus$199 / month	Team$499 / month	Pro$999 / month	Growth$1,999 / month
Price and usage
Billing	Annual or monthly	Annual or monthly	Annual or monthly	Annual or monthly	Annual or monthly
Agents included	Up to 2	Up to 5	10	25	50
Extra agents	Not included	Not included	$49 each	$49 each	$49 each
AI credits / month	2,500	5,000	15,000	50,000	100,000
More AI credits	$40 per 1,000, up to 5,000	$40 per 1,000, up to 15,000	$40 per 1,000	Pre-agreed rate or hard cap	Pre-agreed rate or hard cap
Credits pooled across the team, with alerts and limits	Included	Included	Included	Included	Included
Channels
Email, live chat, chat flows, ticket forms	Email and live chat	Included	Included	Included	Included
Facebook and Instagram	Not included	Included	Included	Included	Included
Slack notifications	Included	Included	Included	Included	Included
Slack Connect, WhatsApp, SMS, Discord	Not included	Not included	Included	Included	Included
Proactive messages and broadcasts	Not included	Not included	Included	Included	Included
Microsoft Teams and Google Chat	Not included	Not included	Not included	Included	Included
Customer portal	Not included	Not included	Not included	Included	Included
Help desk
Shared inbox, views, tags, macros, notes, snooze, collision detection	Included	Included	Included	Included	Included
Custom fields and statuses, data export	Included	Included	Included	Included	Included
Inboxes	1	3	Unlimited	Unlimited	Unlimited
Rules	5	10	Unlimited	Unlimited	Unlimited
Agent teams, round robin and load balancing	Not included	Not included	Included	Included	Included
SLAs and escalations	Not included	Not included	Included	Included	Included
Skills-based routing, team SLAs, capacity planning	Not included	Not included	Not included	Not included	Included
Brands	1	1	1	Up to 3	Unlimited
Knowledge base
Knowledge base on your own domain, AI article writing, AI answers	Included	Included	Included	Included	Included
Knowledge bases	1	1	3	Unlimited	Unlimited
Private help center	Not included	Not included	Included	Included	Included
Remove Helply branding	Not included	Included	Included	Included	Included
AI agents (usage paid in credits)
Assist Agent and Support Agent	Included	Included	Included	Included	Included
Skills, memory, MCP connectors, custom API actions	Not included	Not included	Included	Included	Included
AI QA and backtesting	Not included	Not included	Included	Included	Included
Background agents	Not included	Not included	2 (Knowledge, Insights)	All	All, plus build your own
AI reports and anomaly detection	Not included	Not included	Not included	Included	Included
Account intelligence (health scores, account timelines)	Not included	Not included	Not included	Not included	Included
Reporting
Standard reports and CSAT	Standard reports	Included	Included	Included	Included
Custom reports, NPS, SLA reports	Not included	Not included	Included	Included	Included
Custom dashboards	Not included	Not included	Not included	Included	Included
Warehouse export	Not included	Not included	Not included	Not included	Included
Integrations
Slack, Stripe, Zapier, API and webhooks	Included	Included	Included	Included	Included
HubSpot, Attio, Jira, Linear, GitHub	Not included	Not included	Included	Included	Included
Salesforce, warehouse import, custom apps	Not included	Not included	Not included	Not included	Included
Security and admin
SOC 2 Type II, GDPR, two-factor authentication	Included	Included	Included	Included	Included
Custom roles and audit log	Not included	Not included	Not included	Included	Included
SSO / SAML	Not included	Not included	Not included	Not included	Included
Onboarding and support
Support	Email	Email	Chat	Slack	Priority
Onboarding call and free migration	Not included	Not included	Included	Included	Included
Customer success manager and white-glove migration	Not included	Not included	Not included	Included	Included
Dedicated AI engineer	Not included	Not included	Not included	Not included	Included

Frequently asked questions

Still deciding? Talk to a person on our team.

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What is a credit?

One credit is one simple AI action, like triaging, summarizing or translating a conversation. More involved work, like investigating across tools or resolving a conversation end to end, uses more. Credits are pooled across your whole team. See how AI credits work →

How many credits will we need?

Plans include enough credits for most teams. Most teams use about 6 credits a conversation when AI resolves around half of them, so 1,000 conversations a month uses about 6,000 credits. On a demo we size it from your own volume, and usage alerts let you know well before you reach your limit.

What happens if we use more credits than our plan includes?

On Starter, Plus and Team, you can top up at $40 per 1,000 credits or move up a plan. Starter tops up to 5,000 credits a month and Plus to 15,000. On Pro and Growth, you choose: set a hard cap, or go over at a rate agreed when you sign up. Usage alerts let you know well before you get there.

Can we add agents?

Yes. Starter covers up to 2 human agents and Plus up to 5. Team includes 10, Pro 25 and Growth 50, and extra agents are $49 a month each on annual billing.

Do we need an annual contract?

No. Every plan can be billed monthly. Pay annually and you save 15%.

Can we use Helply without AI?

Yes. Every plan is a complete help desk on its own, and AI only uses credits when it does something. Turn it on when you are ready.

How do Background agents use credits?

Background agents watch your customer accounts rather than individual conversations, so they use credits for each active customer account they follow and for each report or alert they send.

What never costs credits?

Your help desk with AI turned off, spam, notifications and auto-replies, handoffs to a person after an AI attempt, and testing in the Playground.

We use Groove today. What happens to our price?

Your price is locked. We have new pricing, but we will never move your price. When you move to Helply, you get everything with no price increase.

Can Helply help us migrate?

Team includes free migration and an onboarding call. Pro and Growth add a customer success manager and white-glove migration.

Is Helply secure?

Every plan includes SOC 2 Type II and GDPR. Growth adds SSO / SAML.

Start with a 14-day free trial.

Helply is the complete AI-native support platform: everything you expect from Zendesk, rebuilt around AI agents that investigate, resolve, and act.

AI credits pooled across your workspace. Book a demo →