The quick verdict
Front fits teams whose main job is organizing shared email between people, and who will add AI as separate line items. Helply is built for support teams that want AI to run work beyond organizing the inbox.
- Helply: unlimited users on plans from $49 a month, with AI work billed in credits. Front Professional is $65 per seat, plus $20 for Copilot.
- Front: $65 per seat on Professional, Copilot $20 more, AI agent from $0.05 per conversation.
- Helply adds a team of AI agents that investigate, resolve, and act.
- Best for support teams that want AI to run work beyond organizing the inbox.
Helply vs. Front at a glance
Front is a shared inbox for email. Helply is an AI-native support operation built around specialized agents and account depth.
| Capability | Helply | Front |
|---|---|---|
| Core platform | AI-native customer support platform | Collaborative inbox platform |
| Shared inbox | Yes | Yes |
| AI | Team of specialized AI agents | AI support & productivity features |
| AI resolution | Yes | Autopilot, billed per conversation |
| Account context | Account + product + CRM context | Customer and conversation context |
| Customer intelligence | Churn, expansion, bugs, gaps | Conversation analytics / insights |
| Cross-functional collaboration | Support · Success · Product · Eng | Assign and comment on email |
| Pricing | Unlimited users, AI billed in credits | Seat-based pricing |
Three ways Helply is different
Don’t just route the conversation, investigate it
Helply agents can investigate across customer history, knowledge, CRM, product usage, logs, code, and connected systems before deciding what should happen next.
Give the inbox an AI team
Deploy specialized agents for support, technical investigation, knowledge, quality, and customer intelligence.
Invite everyone who can help
Support problems frequently require Success, Product, Engineering, or leadership. Helply lets the whole company collaborate, without paying per seat.
The economics
| Capability | Helply | Front |
|---|---|---|
| Plan compared | Starter | Professional |
| Price per agent per month, billed annually | $0 | $65 |
| Five agents | $0 | $325 |
| Plan price | From $49 a month, unlimited users | Included in seat price |
| AI agent | Included on every plan. Work billed in credits: 1 for a draft, 4 for a lookup, 12 for a full investigation. | Autopilot from $0.05 per conversation |
| When the AI bills | Per AI action, by complexity. Never for retries, failed actions, or drafts your team rejects. | Per conversation |
| Team assistant add-on | Assist Agent included on every plan. | Copilot $20 per seat, included on Enterprise |
| Free seats | Unlimited users, every plan | Not published |
Front prices per seat, so collaboration gets more expensive as more people join, exactly when you most want the whole company helping the customer.
Helply never charges per seat. Plans start at $49 a month with unlimited users, and AI work is billed in credits weighted by complexity, so your bill grows with the work the AI does rather than with your headcount.
Seats
$0
Per seat, on every plan
Plans
$49
From, per month
Trial
14 days
1,000 credits, no card
Teams that switched
“Email marketing is one of those products where a single setup question can block a customer from sending their first campaign. Helply changed that for us. It answers deliverability, automation, and integration questions in seconds, in any language, and our resolution rate is now over 70%.”
Edgaras Vaitkevičius, CEO · Sender.net
Results
- Front replaced entirely: inbox, knowledge base, and reporting
- 71% of ~4,000 monthly conversations resolved end-to-end
- ~85% lower support tooling spend than the per-seat tool it replaced
Switching from Front
Bring your conversations, contacts, and knowledge into Helply, reconnect your channels and integrations, and run in parallel before you fully transition.
- Start a 14-day free trial and run Helply alongside Front on a slice of your queue.
- Bring your history, macros, knowledge, and customer context across.
- Cut over once AI resolution rates and workflows are where you want them.
Here is what comes with you:
- Conversations and message history
- Contacts and customer records
- Knowledge and saved workflows
Which should you choose?
Choose Front if:
- Assigning and commenting on shared email is most of what your team does.
- You’re happy to pay per seat and add AI as separate line items.
Choose Helply if:
- You want AI agents that investigate, resolve, and act.
- You want unlimited users and AI billed for the work it does, not per seat.
Frequently asked questions
Yes. Helply includes a shared, collaborative inbox alongside a team of AI agents, account context, and customer intelligence, so it can run collaborative support end to end.
Front is a shared inbox for assigning and commenting on email. Helply extends that collaboration into an AI-native support operation, adding specialized agents, autonomous investigation, and account intelligence across the whole relationship.
Front prices per seat, so collaboration gets more expensive as more people join. Helply has unlimited users on plans from $49 a month, and AI work is billed in credits, so the bill tracks what the AI does rather than how many people log in.
Yes. Bring your conversations, contacts, and knowledge into Helply, reconnect your channels and integrations, and run in parallel before you fully transition.
Instead of AI features that assist inside the inbox, Helply provides a team of specialized agents that investigate, resolve, and act across customer context, product data, and connected systems.
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