Helply vs. Plain

Helply vs. Plain: The same modern base, different AI economics

Plain is a modern, developer-friendly B2B support platform. Helply pushes further into specialized AI agents, autonomous investigation, and customer intelligence, with unlimited users and AI work billed in credits, not per seat.

The quick verdict

Plain fits small developer-led teams that want an API-first support tool and can work within its seat caps. Helply suits support teams that want the same modern base plus autonomous AI, without per-seat pricing.

  • Helply: unlimited users on plans from $49 a month, with AI work billed in credits. Plain Horizon is $299 for three seats and $99 per seat after.
  • Plain: per-seat plans with seat caps, AI agent included on credits.
  • Helply adds specialized AI agents and account-level customer signals.
  • Best for support teams that want the same modern base plus autonomous AI.

Helply vs. Plain at a glance

Both Helply and Plain are built for modern support teams. Helply extends that foundation with specialized AI agents, autonomous investigation, and seats that cost nothing.

Helply compared with Plain
CapabilityHelplyPlain
Core platformAI-native customer support platformB2B customer support platform
Built forSupport teams of any size, B2B or B2CDeveloper-led B2B teams
Account contextYesYes
AI approachTeam of specialized AI agentsAI features / automation
AI investigationConversations, product, CRM, logs, codeThread plus help center and docs, with citations. Code lookup via Cursor on Frontier.
Customer intelligenceChurn, expansion, bugs, gapsB2B customer/support context
PricingUnlimited users, AI billed in credits$35 per seat on Foundation, $99 per seat on Horizon. Viewer seats free.
AI economicsMetered on useAri agent included, runs on monthly credits (2,000 on Foundation, 15,000 on Horizon).

Three ways Helply goes further

Give every issue an AI teammate

Helply agents can investigate, reason, resolve, act, or prepare the issue for the right human with full context.

Helply Support Agent resolving a locked-account ticket, with a Take over button for the human team
Support Agent investigates and resolves the ticket itself. Your team can take over at any point.

Support conversations shouldn’t disappear when they close

Turn conversations into structured signals for churn, expansion, bugs, feature requests, and missing knowledge.

Helply inbox showing New, Needs response and On customer columns, team tags, and a Handled by AI section
One inbox for every team, with the conversations AI handled kept in view.

The modern help desk should cost less

Bring Support, Success, Product, Engineering, and leadership into Helply, without paying per seat.

Helply Background Agents for churn detection, feature requests, revenue and insights
Background Agents turn support conversations into churn, revenue, and product signals.

The economics

What five agents cost
CapabilityHelplyPlain
Plan comparedStarterHorizon
Price per agent per month, billed annually$0$299 for 3 seats, $99 per seat after
Five agents$0$497
Plan priceFrom $49 a month, unlimited usersIncluded in seat price
AI agentIncluded on every plan. Work billed in credits: 1 for a draft, 4 for a lookup, 12 for a full investigation.Ari included, runs on 15,000 monthly credits
When the AI billsPer AI action, by complexity. Never for retries, failed actions, or drafts your team rejects.Per credit used
Team assistant add-onAssist Agent included on every plan.Sidekick included
Free seatsUnlimited users, every planViewer seats free

Legacy support software stacks per-seat plans and separate AI charges.

Helply never charges per seat. Plans start at $49 a month with unlimited users, and AI work is billed in credits weighted by complexity, so your bill grows with the work the AI does rather than with your headcount.

Seats

$0

Per seat, on every plan

Plans

$49

From, per month

Trial

14 days

1,000 credits, no card

Switching from Plain

Bring your conversations, accounts, and knowledge into Helply, reconnect your integrations, and run alongside your current setup until you are ready to transition.

  1. Start a 14-day free trial and run Helply alongside Plain on a slice of your queue.
  2. Bring your history, macros, knowledge, and customer context across.
  3. Cut over once AI resolution rates and workflows are where you want them.

Here is what comes with you:

  • Conversations and history
  • Accounts and customer records
  • Knowledge and integrations

Which should you choose?

Choose Plain if:

  • You want an API-first support tool and your team fits within 10 seats.
  • Your current workflows are well served by Plain today.

Choose Helply if:

  • You want the same modern base plus a team of autonomous AI agents.
  • You want unlimited users and AI billed for the work it does, not per seat.

Frequently asked questions

  • Yes. Helply delivers modern support with account context, knowledge, and workflows, plus a team of AI agents, so it can run your support operation.

  • Both are built for modern support. Helply pushes further into a team of specialized AI agents, autonomous investigation across connected systems, and customer intelligence, with $0 seats and AI billed only on what it delivers.

  • Helply has unlimited users on plans from $49 a month, and AI work is billed in credits, so the bill tracks what the AI does rather than how many people log in.

  • Yes. Bring your conversations, accounts, and knowledge into Helply, reconnect your integrations, and run alongside your current setup until you are ready to transition.

  • Helply runs a team of specialized agents for resolution, technical investigation, knowledge, quality, and customer intelligence, each with its own skills and permissions.

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