Key takeaways
Your conversation volume is climbing and your headcount is not. The same eight questions arrive every day in slightly different words.
Someone asks where their order is. Someone else asks why an integration stopped syncing. A third asks the thing already answered in your help center.
One company we work with estimated that roughly 60% of its tickets were the same question. Another wanted to automate 60% to 70% of its repetitive requests.
A third was running two people against about 200 tickets a day. Its busiest customer hours fell when live chat was closed.
The obvious fix is to hire. The problem is that support headcount grows in a straight line with customer count, and that line does not bend on its own.
AI is supposed to bend it. Most tools do not, because they generate a reply and hand the work straight back to a person.
One builder who says they have shipped more than 30 agents put the split at roughly 30% building. The other 70% is deployment, maintenance and keeping up with API changes.
Another builder in the same thread, running agents in production, put their own split at 90% educating the client and 10% building.
Below are 12 AI agents for customer service, with what each one can do rather than only answer.
| Tool | Can take actions | Pricing model | Complete platform? | Best for |
|---|---|---|---|---|
| Helply | Yes, including internal API calls | $1/ticket, $0 seats, AI unlimited | Yes | Lean teams with high repetitive volume |
| Zendesk AI | Partial | $115/agent/mo + $50 Copilot | Yes | Teams staying on Zendesk |
| Freshdesk Freddy | Partial | $19 to $89/agent/mo + $29 Copilot | Yes | Budget-led incumbent buyers |
| Help Scout | Limited | $25 to $75/user/mo annual + $0.75/resolution | Yes | Human-first teams |
| Fin (Intercom) | Partial | $0.99/outcome + $29 to $132/seat | Yes | Teams already on Intercom |
| Decagon | Yes | Not published | No, layer | Enterprise custom deployments |
| Sierra | Yes | Not published | No, layer | Enterprise consumer brands |
| Ada | Partial | Not published | No, layer | High-volume automation-first |
| Gorgias | Yes, order and refund actions | $40 to $1,227/mo, ticket-based | Yes | Ecommerce and DTC |
| Tidio Lyro | Yes, Smart Actions | $24.17 to $300+/mo, per conversation | Yes | Consumer, high volume, low complexity |
| Pylon | Yes | Not published | Yes | B2B teams living in shared channels |
| Agentforce | Yes, per action | $2/conversation or $500/100k credits | Layer on Salesforce | Salesforce-native orgs |
These are grouped into three tiers rather than ranked one to twelve. Tier one replaces your support system. Tiers two and three include tools that sit on top of one you still pay for.
These replace your helpdesk. Inbox, ticketing, chat, help center, workflows and reporting arrive with the AI, on one bill.
Seat pricing decides who is allowed to help a customer. One company wanted 100 people answering questions and could give access to 20.
Helply removes that ceiling. Its pricing page answers the seat question in one word: "Never. Invite your entire company at no additional cost."
You pay $1 per ticket instead, and the AI on that ticket is unlimited.
Nothing sits underneath it either. Helply is the support system, not a layer on top of one. That means no second license, and no seam between the AI and the ticket queue.
$1 per ticket, billed annually, with a 250-ticket monthly minimum and a $3,000 minimum annual contract. Seats are free and unlimited. AI usage is unlimited and included, with volume discounts above that floor.
A ticket is any customer conversation processed through Helply, and AI actions, workflows and integrations all count as included. Full detail is on the Helply pricing page.
Who is Helply Best for?
Teams of one to ten support people handling hundreds to thousands of conversations a month, where much of that volume repeats.
On Suite Professional with Copilot, Zendesk costs $165 per agent per month. It also bills automated resolutions at a rate that appears nowhere on its pricing page.
The AI arrived after the platform, which shapes what you get and what you pay.
Support Team is $19 per agent per month, Suite Team $55, and Suite Professional $115, all billed yearly. Copilot adds $50 per agent per month. A ten-person team on Suite Professional with Copilot pays $1,650 a month, or $19,800 a year, before any resolution charges.
Teams over 50 agents with existing Zendesk workflows and the budget to treat AI as an add-on.
Where Helply beats Zendesk AI
Zendesk bills per agent, then again per automated resolution. Helply bills once, for the ticket.
That gap compounds with every hire. On Suite Professional with Copilot, a new teammate costs $165 a month before resolving anything. On Helply that hire costs nothing.
Ten agents is $19,800 a year before a single resolution. Zendesk then bills automated resolutions on top, and does not publish that rate anywhere on its pricing page.
Helply's seats are free and its AI is unlimited at $1 a ticket.
Freshdesk competes on entry price, and the entry price is real. Freshdesk meters the AI separately from the license. The cheap number on the pricing page is not the number you pay.
Growth is $19 per agent per month, Pro $55, and Enterprise $89, billed annually. Freddy AI Copilot adds $29 per agent per month. Additional AI Agent sessions cost $49 per 100 sessions, and day passes run $2 to $12 depending on tier.
Cost-sensitive teams that want a conventional helpdesk and can predict their AI usage month to month.
Where Helply beats Freshdesk Freddy
Freshdesk puts AI on two meters, on top of a per-agent license. Helply meters no AI at all.
Freddy AI Copilot is $29 per agent per month. Freshdesk bills the AI Agent separately at $49 per 100 sessions. A busy month raises both, and the license underneath rises every time you hire.
Helply has one line, and only ticket volume moves it.
Help Scout does fewer things than the platforms above, and the things it does are clean. Its AI is deliberately narrow, which is either the right call or a dealbreaker depending on how much you want automated.
Standard is $25 per user per month, Plus $45, and Pro $75, all billed annually. Monthly billing costs $30, $54 and $90. AI Answers is an add-on at $0.75 per resolution.
Small teams that want humans handling most conversations, with AI covering the simplest repeat questions.
Where Helply beats Help Scout
Help Scout charges more per resolution and still charges for seats.
AI Answers is $0.75 every time it resolves. Helply meters no AI at all, and its seats are free where Help Scout's start at $25.
The capability gap costs more than either number. AI Answers resolves from help center content.
It does not issue the refund or reset the password, so that work still reaches a person.
These are AI layers. They resolve conversations well, and you still need a support system underneath, which means a second bill and a second vendor relationship.
Fin charges $0.99 per outcome, and an Intercom seat on top of that. The pairing shows what per-resolution billing does to a bill as volume grows.
Fin costs $0.99 per outcome, with a minimum monthly commitment. Intercom seats are $29, $85 and $132 per seat per month across Essential, Advanced and Expert, billed annually. Copilot is an optional add-on at $29 per agent per month billed annually, or $35 monthly.
Teams already committed to Intercom whose volume arrives mostly through chat.
Where Helply beats Fin
Fin charges twice for the same conversation, once per outcome and once for the seat. Helply charges once, for the ticket.
Take eight people and 1,000 conversations a month. Fin costs $990 in resolutions plus $680 in Advanced seats, so $1,670. The same month on Helply is $1,000, seats and AI included.
Both carry a floor. Fin sets a minimum monthly commitment; Helply sets 250 tickets a month on a $3,000 annual contract.
Decagon sells into large support organizations and does not publish pricing. That tells you the shape of the buying process. Expect a scoping call and a custom implementation.
Pricing: Not published.
Large support organizations with a dedicated implementation team and a defined budget.
Where Helply beats Decagon
You cannot price Decagon before entering a sales cycle.
Helply publishes its number openly: $1 a ticket, seats free, AI unlimited. For a team of ten that is a decision you can make in an afternoon rather than a quarter.
Decagon also markets an AI layer rather than a support platform, so budget for the helpdesk underneath it.
Sierra targets large consumer-facing support operations, and its per-resolution pricing is quoted rather than published. That makes it hard to compare against anything on this list without entering a sales process.
Pricing: Not published.
Consumer brands with very high conversation volume and enterprise procurement.
Where Helply beats Sierra
Not on intent. Sierra also ties price to results, and its site describes this as paying for the value Sierra delivers.
The difference is whether you can see the number. Sierra quotes per engagement, so evaluation starts with a sales call. Helply publishes $1 a ticket.
Sierra also markets no ticket queue or agent workspace, so it runs alongside the support platform you keep paying for.
Ada is built for organizations that want automation percentage as the headline metric. That focus is a strength at scale and a poor fit for teams whose conversations need investigation.
Pricing: Not published. Ada handles pricing through sales.
High-volume consumer support where most conversations are simple and repeatable.
Where Helply beats Ada
Ada optimizes for automation rate. Its own homepage leads with that metric.
Automation rate is the right target when questions are simple. It is the wrong one when the answer sits in a CRM record, a billing system or product usage data.
Ada doesn’t publish its pricing, so there is no number to evaluate. It also markets no ticket queue, so your existing support platform stays on the bill.
Helply is the platform, at $1 a ticket.
These are strong inside their niche and awkward outside it. Pick from this tier when your business matches the shape the tool was designed around.
Gorgias is built around the ecommerce ticket, and it prices by ticket rather than by seat. If you run a store, that alignment is worth more than a longer feature list.
Starter is $40 a month, billed monthly.
Basic, Pro and Advanced are $77, $471 and $1,227 a month on annual billing, or $924, $5,652 and $14,724 a year.
Paid monthly those three list at $90, $550 and $1,430. Ticket allowances run 50, 300, 2,000 and 5,000, with overage at $0.36 to $0.40 per ticket.
Ecommerce and DTC brands whose volume is dominated by order, shipping and refund questions.
Where Helply beats Gorgias
Both bill per ticket. Only one of them stops charging extra for the AI.
Gorgias splits every plan into a helpdesk portion and an AI Agent portion, then charges overage on top. Helply's $1 covers the ticket, the AI teammate on it, and any action that AI takes.
Gorgias is the better fit if your queue is almost entirely retail order flow. Helply fits teams whose questions run past order status into accounts, billing and configuration.
Tidio is the cheapest credible entry point on this list, and the price reflects the scope. Lyro ships Smart Actions, so it does act, but the range is narrower than the platforms above.
Free tier available. Starter lists at $24.17 a month and Growth from $49.17, both annual-equivalent rates. Plus starts at $300. Lyro is available standalone from $32.50 a month.
Small consumer businesses with high volumes of simple, repeatable questions.
Where Helply beats Tidio Lyro
Tidio meters the AI. Helply does not.
Tidio defines a Lyro conversation as any customer interaction with at least one reply from the AI agent. Exhaust the plan's allowance and you buy more. On Helply the AI is unlimited inside the $1 ticket.
Tidio is also shaped around consumer chat, so Lyro passes account, billing and configuration questions to a person. Helply costs more per conversation and puts no ceiling on the AI.
Pylon treats shared Slack and Microsoft Teams channels as a real ticket queue rather than a notification feed. For B2B teams whose customers never send email, that is the whole decision.
Pricing: Not published.
B2B software companies whose support happens mainly in shared customer channels.
Where Helply beats Pylon
Not on channels. Helply runs Slack Connect, Teams and Discord as first-class queues too.
The difference is what you can learn before a sales call. Pylon publishes no pricing at any tier, and its pricing page is a demo request.
Helply publishes $1 a ticket with free seats. Pylon publishes nothing, so treat any figure you find for it as unsourced.
Agentforce makes sense when Salesforce is already your system of record. Outside that, you are buying into a platform decision rather than a support tool.
$500 per 100,000 Flex Credits, or $2 per conversation. Agentforce user seats run $125 to $150 per user per month.
Service Cloud plans including the Agentforce add-on start at $550 per user per month.
Support teams inside organizations where Salesforce is already the system of record.
Where Helply beats Agentforce
Agentforce meters at $2 a conversation. Helply charges $1 a ticket, and meters nothing after that.
One counts conversations that happen. The other counts work that gets done. Seats then run $125 to $150 per user, and Service Cloud plans carrying the add-on start at $550 per user.
Agentforce earns its price when Salesforce is already your system of record. Outside that estate you are buying a platform decision rather than a support tool.
One distinction decides how much work an AI agent removes. Some tools generate an answer. Others complete the request.
The difference shows up in your queue immediately. When AI answers a question about a refund, someone still has to open the billing system and issue it. When AI completes the request, the conversation is closed and nobody touches it again.
The requests worth automating require action:
One company described much of its support as resolvable purely through API calls: retrieving data, resetting passwords, completing orders.
None of that is a knowledge problem. It is a permissions and integration problem.
Resolution rates are not comparable across tools. A tool reporting 60% on answerable questions may remove less work than one reporting 35% on questions that required action.
Ask any vendor which of the seven items above their agent completes without a human. Then ask them to show it in your systems.
Helply was built around this distinction, which is why AI resolutions include acting in connected tools rather than only replying.
Seven of the fifteen tools in the comparison table publish no pricing at all. With those five, you cannot size the cost without booking a call first.
Among those that do publish, five distinct models are in use, and each one breaks in a different place. Four of the five meter the AI. One does not.
Per seat. You pay for every person with access. Predictable, and it punishes exactly the behavior that resolves tickets fastest. Zendesk at $115 per agent per month plus $50 for Copilot means a ten-person team pays $19,800 a year before resolutions.
Per resolution. You pay when AI closes a conversation. Fin is $0.99 and Help Scout AI Answers is $0.75. Cost tracks results, then climbs in step with growth, which is the opposite of what you want as volume rises.
Per conversation. You pay whether or not anything is resolved. Agentforce is $2 per conversation, so 1,000 conversations is $2,000 monthly regardless of outcome.
Per ticket. Gorgias bundles ticket allowances into plan tiers, then charges $0.36 to $0.40 for overage. Adding staff costs nothing, and a seasonal spike costs a lot.
Per ticket, with seats and AI included. Helply charges $1 per conversation, with free unlimited seats and unmetered AI. Volume is the only thing that moves the bill.
Seat pricing does more damage than the invoice shows. It decides who is allowed to help a customer.
One company wanted 100 employees able to participate in support. It gave access to 20, purely because of seat economics. The engineer who could resolve a bug report in four minutes was locked out.
Model your own volume against each of these before shortlisting. The cost calculator runs the comparison on your numbers.
The number on an AI vendor's pricing page is often only half the bill. Four of the tools here are AI layers. They need a support platform underneath, which you also pay for.
A team of eight running 1,500 conversations a month illustrates the gap. On Zendesk Suite Professional with Copilot, eight seats cost $1,320 a month before any AI resolution charges. Add an AI layer priced per resolution and the number climbs again.
On a per-ticket model with seats included, the same team pays $1,500 for the 1,500 conversations. Seats cost nothing, and no AI action inside those conversations is billed separately.
Those figures are an illustration built from published rates, not a quote. Run yours before deciding.
Ask every vendor two questions. What does this cost at my volume, and what else must I buy to make it work?
Industry matters less than the shape of your support operation. A 20-person ecommerce company processing returns and a 20-person software company handling configuration questions have more in common than either expects.
The workflow underneath is identical. Understand the request, investigate across systems, take an action, respond, resolve. What changes is the context the AI needs and the actions it has to perform.
Four questions decide fit:
In B2B, the answer to most questions lives outside the ticket. It sits in the CRM, the billing system, product usage data, account configuration, engineering tickets and previous conversations.
The questions look like this:
Two things matter more than resolution rate here. First, whether the agent can read across those systems before it replies. That is what account intelligence solves.
Second, whether it handles shared Slack and Microsoft Teams channels as a real queue. That is where B2B conversations happen.
Most vendors treat Slack as a notification integration. A few treat it as a ticket queue with threading, routing and SLA tracking. That difference decides whether shared-channel conversations get tracked at all.
In ecommerce the context is different and the actions are more transactional. Order history, shipping status, payment records, subscription state and account details cover most of what an agent needs.
The questions look like this:
These are highly automatable, because they follow predictable patterns and resolve through system actions rather than judgment. That is why order-aware action capability matters more here than reasoning depth.
Coverage matters more in consumer support too. One company found its busiest customer hours fell when live chat was closed.
No amount of agent productivity fixes a queue that builds overnight. That is where support running beyond your working hours earns its cost.
Plenty of growing companies have never bought a helpdesk. Support runs through Gmail, Slack, WhatsApp, Teams, Discord, Telegram, a shared inbox, some internal tools, a spreadsheet and Jira.
That works until it does not. Conversations get lost and context fragments across tools.
Nobody has a complete customer history. One person taking a week off creates a bottleneck nobody planned for.
The instinct is to buy a traditional helpdesk first and add AI later. That is two migrations instead of one. The first moves you onto a system designed before AI existed.
Going straight to a platform built around AI agents skips a step that costs months. If you do decide to move, the migration path covers importing history.
Every tool here ingests knowledge. What separates them is what happens when the answer does not exist yet.
Most agents train on your help center, past tickets and connected documentation. That covers questions you have already documented. It does nothing for the answers your team discovered last week and never wrote down.
Documentation goes stale faster than people maintain it. Support keeps finding new answers. Those answers stay buried in conversation threads, and the knowledge base drifts out of date.
The tools worth shortlisting close that loop. They detect gaps where questions arrive without a matching article. They flag content that contradicts newer resolutions.
They also turn resolved conversations into draft articles a human approves. Helply's article creation works this way, so every resolved conversation makes the next easier.
Ask vendors one question here: what happens when the answer is not in the help center yet.
Start narrower than the demo suggests. The pattern across teams running these systems in production is consistent.
Context gathering, drafting, triage and classification work reliably today. Unsupervised closure of complex conversations does not.
The evidence supports the caution. McKinsey's State of AI, published 5 November 2025, found 62% of organizations at least experimenting with AI agents.
That splits into 23% scaling somewhere and 39% still experimenting. In the same survey, no more than 10% reported scaling AI agents in any given business function.
That gap between company-level interest and function-level deployment is the real state of the market.
Gartner puts a number on the failure side too. It forecasts that over 40% of agentic AI projects will be canceled by end of 2027. Senior Director Analyst Anushree Verma attributes that to escalating costs, unclear business value and inadequate risk controls.
The direction of travel is still clear. Gartner expects agentic AI to autonomously resolve 80% of common customer service issues by 2029.
The same forecast projects a 30% reduction in operational costs.
In February 2026 Gartner also forecast that 50% of companies attributing headcount cuts to AI will rehire by 2027. The roles come back under different job titles.
Kathy Ross, Senior Director Analyst in Gartner's Customer Service and Support practice, put the reason directly:
"AI simply isn't mature enough to fully replace the expertise, empathy, and judgment that human agents provide. Relying solely on AI right now is premature and could lead to unintended consequences."
Plan for AI that absorbs repetitive volume, not for a smaller team.
The workable principle is straightforward. AI handles what it can handle confidently and brings a human in when judgment is required.
Reliable systems investigate and verify rather than guess. One company replaced its existing AI because hallucinated answers and lost context were damaging customer ratings.
Set your confidence threshold high, review what falls below it, and raise the threshold as evidence accumulates. The AI assistant model, where the AI drafts and a person approves, is where most teams should start.
You do not have to migrate to run a real test. Plenty of teams pilot AI alongside their current system, prove the resolution quality, then decide about replacement afterwards.
Run it over 30 days on one ticket type:
Watch two numbers through the pilot. First, the share of conversations resolved without a human. Second, the time saved on those still needing one.
The second number is usually the larger of the two, and the one teams forget to measure.
Ask what a pilot looks like before an annual contract starts, and who carries the risk if the numbers miss. Book a demo and pick the ticket type you want to test first.
Three questions decide the shortlist, in order. Can it complete requests rather than only answer them?
How does it bill you as volume grows? Does it replace your support system, or add a second one alongside it?
For lean teams handling repetitive volume, free human seats plus a price attached to AI work removes the penalty on giving everyone access. If you are staying on your current platform, compare total cost including AI add-ons rather than the license price alone.
Whichever direction you lean, run the 30-day pilot before signing anything annual. Measure the baseline, test the actions, and let the numbers decide.
Published rates run from $1 a ticket at Helply to $2 a conversation at Agentforce, with Zendesk adding $165 per agent monthly.
Some agents issue refunds, reset passwords and call internal APIs, while others only draft a reply a human still has to act on.
Helply, Zendesk and Gorgias include the full support system, while Sierra, Decagon, Ada and Forethought are AI layers needing a helpdesk underneath.
The standard taxonomy is simple reflex, model-based reflex, goal-based, utility-based and learning agents, though support vendors mostly ship the last two.
ChatGPT is a general assistant, not a support agent, because without extra tooling it cannot connect to your helpdesk or act.
A chatbot matches questions to scripted replies, while an AI agent gathers context, chooses its own steps and acts on the account.
Deployment ranges from under an hour for tools that ingest an existing help center to several months for enterprise voice platforms.