Shift AI Europe · Barcelona · Oct 2026
AI-First Founders
A private community for B2B founders building AI-first companies, or killing the one they already run.
100 founding members
By application only. Started by the team that killed its own $5M SaaS to rebuild it AI-native.
B2B founders only. We reply within one business day.
You're invited to apply.
In March 2026 we stopped taking signups on Groove, a $5M business with 1,400+ customers, and started over. We had no idea what we were doing. Most of what helped came from other founders in the same spot, so we're putting 100 of them in one room.
Would you build the same product again if you started today? If it's no, apply.
What you'll get
A small room of B2B founders doing the same hard thing: rebuilding for AI while the old business still pays the bills. Three rules keep it useful.
Founders only
No vendors, investors or consultants in the room. Nobody is pitching you anything, including us.
The misses, not just the wins
We bolted AI onto a legacy product, bought a company, and still had to start over. You get the whole story.
Real numbers, shared openly
Like ours: seat downgrades were 59% of the MRR Groove lost in 2025. Members bring numbers, not opinions.
Inside the group
Show up as much or as little as you need. Every founding member gets all of it.
- Always on
Private founder channel
Ask the question you can’t ask your board. Get answers from people a few months ahead of you.
- Monthly
Teardown calls
One founder walks through a real decision (pricing, a rebuild, a kill) and the group pressure-tests it.
- Quarterly
Open-book benchmarks
Anonymised churn, pricing and AI usage data from members, so you know what “good” looks like now.
- In person
Founder dinners
Small tables, no slides. Starting in Barcelona at Shift AI Europe, October 2026.
Apply for founding membership
Limited to 100 founders.
B2B founders only. We review every application manually and respond within one business day.