Groove is now Helply.

Helply vs. Freshdesk

Helply vs. Freshdesk: AI shouldn’t be an add-on

Freshdesk is a help desk that expanded into AI with Freddy. Helply is designed around a team of AI agents from the start, with $0 seats and AI billed only on what it delivers.

The quick verdict

Freshdesk fits teams that want a conventional ticketing suite and are fine paying for AI by the session, whether or not it resolves anything. Helply is for teams that want AI to do the work, not just assist agents, with $0 seats and AI billed only on what it delivers.

  • Helply: $0 per seat against $55 per agent for Freshdesk Pro, with AI billed only on resolutions it delivers rather than per session.
  • Freshdesk: established, budget-friendly help desk with Freddy AI add-ons.
  • Helply is built around autonomous AI agents; Freshdesk layers AI onto ticketing.
  • Best for teams that want AI to do the work, not just assist agents.

Helply vs. Freshdesk at a glance

Freshdesk is a capable help desk with real AI capabilities. Helply is architected around AI agents and a different economic model.

Helply compared with Freshdesk
CapabilityHelplyFreshdesk
Core platformAI-native customer support platformHelp desk / customer service platform
AI architectureTeam of specialized AI agentsAI integrated into the suite
AI resolutionYesYes
Human supportNativeNative
Account intelligenceAccount + CRM + product + systemsCustomer and support context
Customer signalsChurn, expansion, bugs, gapsSupport insights and analytics
Pricing$0 per seat, AI metered on deliverySeat-based plans
Economic model$0 per seat, AI metered on deliveryPlan/seat pricing + AI

Three ways Helply is different

AI isn’t another feature

Helply was designed around AI agents doing the work, resolving conversations, investigating issues, taking action, and helping humans when they need to step in.

Helply Support agent resolving a locked-account ticket, with a Take over button for the human team
Support agent investigates and resolves the ticket itself. Your team can take over at any point.

Every conversation becomes a signal

Helply doesn’t stop when the ticket closes. AI can surface churn risk, expansion opportunities, bugs, feature requests, and knowledge gaps from customer conversations.

Helply inbox showing New, Needs response and On customer columns, team tags, and a Handled by AI section
One inbox for every team, with the conversations AI handled kept in view.

Grow the team without a bigger bill than the incumbents

Invite Support, Success, Product, Engineering, and leadership, on a plan with AI billed only on what it delivers.

Helply Background agents for churn detection, feature requests, revenue and insights
Background agents turn support conversations into churn, revenue, and product signals.

The economics

What five agents cost
CapabilityHelplyFreshdesk
Plan comparedEvery planPro
Price per agent per month, billed annually$0$55
Five agents$0$275
Monthly planFree plan $0, or paid plans from $99 with that amount of AI work prepaidIncluded in seat price
AI agentSupport agent from $0.25 per resolutionFreddy AI Agent, 500 sessions included, then $49 per 100 sessions
When the AI billsOnly when Support agent resolved the conversation itselfPer session
Team assistant add-onAssist agent from $0.25 per assistFreddy Copilot $29 per agent
Free seatsUnlimited users on every planExternal collaborators on Pro and above

Freshdesk charges per seat, with AI priced as an additional plan or add-on, so your bill grows with both headcount and AI usage.

Helply charges nothing per seat on any plan. You pay for the work the AI agents complete, at a published rate card, so your bill tracks resolved work rather than headcount.

Seats

$0

Every plan, every user

Support agent

$0.25

Per finished resolution

Paid plans

$99

Per month, prepaid AI work

Switching from Freshdesk

You can bring your conversations, knowledge base, and customer context into Helply and run it alongside Freshdesk until you are ready to transition fully.

  1. Run Helply alongside Freshdesk on a slice of your queue.
  2. Bring your history, macros, knowledge, and customer context across.
  3. Cut over once AI resolution rates and workflows are where you want them.

Here is what comes with you:

  • Tickets and conversation history
  • Knowledge base articles
  • Customer and company records

Which should you choose?

Choose Freshdesk if:

  • You want conventional ticketing and don’t expect AI to resolve much of your volume.
  • You’re comfortable with seat-based plans plus AI add-ons.

Choose Helply if:

  • You want AI agents to resolve and investigate work autonomously.
  • You want AI-native support with AI billed only on what it delivers.

Frequently asked questions

  • Yes. Helply provides modern help desk functionality, omnichannel conversations, knowledge, automations, and reporting, plus a team of AI agents, so it can run your support operation end to end.

  • Freshdesk is a help desk that added AI capabilities. Helply is AI-native: it was built around a team of specialized AI agents that resolve, investigate, and take action, with humans stepping in when needed.

  • The models differ. Helply charges $0 per seat on every plan. You pay for the work the AI agents complete, from $0.25 per resolution.

  • Yes. You can bring your conversations, knowledge base, and customer context into Helply and run it alongside Freshdesk until you are ready to transition fully.

  • Rather than AI features layered onto a help desk, Helply deploys a team of specialized agents, for resolution, technical investigation, knowledge, quality, and customer intelligence, each with its own skills and context.

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Give your team AI agents that investigate, resolve, and act across every customer conversation.

$0 per seat. AI metered on delivery.