Guidelines

Teach AI agents how your company works.

Give Helply agents clear instructions for how to communicate, make decisions, handle exceptions, and represent your business.

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Agent settings › Guidelines
EJS
GuidelinesConfigured for Support agent
Set communication standardsDefine how agents should speak to customers, how detailed responses should be, and…
Define business rulesTell agents how your policies work and how different situations should be handled.…
Set boundariesDefine what agents can handle independently and when they should stop and involve a…
Guide decisionsGive agents instructions for situations that require judgment rather than a simple…
Apply guidelines where they matterDifferent agents, customers, products, or situations can require different…

Your rules. Followed on every conversation.

Set communication standards

Define how agents should speak to customers, how detailed responses should be, and how your brand should sound.

Define business rules

Tell agents how your policies work and how different situations should be handled. From refunds and cancellations to account changes and exceptions, your rules become part of how the agent operates.

Set boundaries

Define what agents can handle independently and when they should stop and involve a human.

Guide decisions

Give agents instructions for situations that require judgment rather than a simple answer.

Apply guidelines where they matter

Different agents, customers, products, or situations can require different instructions. Give agents the right guidance for the work they’re doing.

Your rules, on every conversation

Great support isn’t just about knowing the right answer. It’s knowing how your company wants that answer handled — followed consistently across every interaction.

Agent settings › Guidelines
EJS
CommunicationApplies to every agent
ToneWarm, direct, no jargon
LengthAnswer first, then details
Sign-off“— The Acme team”
Guidelines › Business rules
EJS
Business rulesFollowed on every conversation
R
Refunds over $500Always need a person
Rule
A
Annual plansProrate after 30 days
Rule
D
DiscountsNever offer without approval
Rule
All tickets › Kestrel #42
EJS
Kestrel #42Discount request
P2
KKai Morgan via email · 9:41 AM
Can you give us 30% off if we renew today?
Helply AI working
Checked GuidelinesDiscounts need approval
Handed off by guideline 9 secs
Guidelines › Decisions
EJS
When unsureDecision guidance
Low confidenceAsk a clarifying question first
Angry customerAcknowledge, then hand to a person
Legal topicsNever answer, always escalate
Guidelines › Scope
EJS
Where guidelines applyScoped by channel and team
E
EmailFormal tone, full sign-off
On
C
ChatShort answers, no sign-off
On
E
Enterprise accountsAlways CC the account owner
On
All tickets › Nimbus #31
EJS
Nimbus #31Refund for 2 removed seats
P2
MMaya Chen via email · 9:41 AM
We removed 2 seats on Oct 3. Can you refund the difference?
Helply AI working
Refund rule · under $500Tone · warm and direct
Followed 2 guidelines 23 secs

Your AI should work like your best teammate.

Your best support people understand more than your product. They understand your policies, your customers, your tone, and how you expect decisions to be made.

Guidelines give your AI agents that same operating context.

Frequently asked questions

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What are Guidelines?

Guidelines are instructions that define how your AI agents should behave and make decisions.

What’s the difference between Knowledge and Guidelines?

Knowledge tells an agent what is true. Guidelines tell an agent how you want it to behave.

Can Guidelines control tone?

Yes. You can define how agents should communicate with customers.

Can we create different Guidelines for different situations?

Yes. Guidelines can be applied based on the agent and type of work being performed.

Can Guidelines tell an agent when to escalate?

Yes. You can define situations where human involvement is required.

Set the rules once. Every agent follows them.

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