The quick verdict
Front fits teams whose main job is organizing shared email between people, and who will add AI as separate line items. Helply is built for support teams that want AI to run work beyond organizing the inbox.
- Helply: $0 per seat on every plan, with AI from $0.25 per resolution billed only when it resolves the conversation itself. Front Professional is $65 per seat, plus $20 for Copilot.
- Front: $65 per seat on Professional, Copilot $20 more, AI agent from $0.05 per conversation.
- Helply adds a team of AI agents that resolve, investigate, and take action.
- Best for support teams that want AI to run work beyond organizing the inbox.
Helply vs. Front at a glance
Front is a shared inbox for email. Helply is an AI-native support operation built around specialized agents and account depth.
| Capability | Helply | Front |
|---|---|---|
| Core platform | AI-native customer support platform | Collaborative inbox platform |
| Shared inbox | Yes | Yes |
| AI | Team of specialized AI agents | AI support & productivity features |
| AI resolution | Yes | Verify current capability |
| Account context | Account + product + CRM context | Customer and conversation context |
| Customer intelligence | Churn, expansion, bugs, gaps | Conversation analytics / insights |
| Cross-functional collaboration | Support · Success · Product · Eng | Strong team collaboration |
| Pricing | $0 per seat, AI metered on delivery | Seat-based pricing |
Three ways Helply is different
Don’t just route the conversation, investigate it
Helply agents can investigate across customer history, knowledge, CRM, product usage, logs, code, and connected systems before deciding what should happen next.
Give the inbox an AI team
Deploy specialized agents for support, technical investigation, knowledge, quality, and customer intelligence.
Invite everyone who can help
Support problems frequently require Success, Product, Engineering, or leadership. Helply lets the whole company collaborate, without paying per seat.
The economics
| Capability | Helply | Front |
|---|---|---|
| Plan compared | Every plan | Professional |
| Price per agent per month, billed annually | $0 | $65 |
| Five agents | $0 | $325 |
| Monthly plan | Free plan $0, or paid plans from $99 with that amount of AI work prepaid | Included in seat price |
| AI agent | Support agent from $0.25 per resolution | Autopilot from $0.05 per conversation |
| When the AI bills | Only when Support agent resolved the conversation itself | Per conversation |
| Team assistant add-on | Assist agent from $0.25 per assist | Copilot $20 per seat, included on Enterprise |
| Free seats | Unlimited users on every plan | Not published |
Front prices per seat, so collaboration gets more expensive as more people join, exactly when you most want the whole company helping the customer.
Helply charges nothing per seat on any plan. You pay for the work the AI agents complete, at a published rate card, so your bill tracks resolved work rather than headcount.
Seats
$0
Every plan, every user
Support agent
$0.25
Per finished resolution
Paid plans
$99
Per month, prepaid AI work
Teams that switched
“Email marketing is one of those products where a single setup question can block a customer from sending their first campaign. Helply changed that for us. It answers deliverability, automation, and integration questions in seconds, in any language, and our resolution rate is now over 70%.”
Edgaras Vaitkevičius, CEO · Sender.net
Results
- Front replaced entirely: inbox, knowledge base, and reporting
- 71% of ~4,000 monthly conversations resolved end-to-end
- ~85% lower support tooling spend than the per-seat tool it replaced
Switching from Front
Bring your conversations, contacts, and knowledge into Helply, reconnect your channels and integrations, and run in parallel before you fully transition.
- Run Helply alongside Front on a slice of your queue.
- Bring your history, macros, knowledge, and customer context across.
- Cut over once AI resolution rates and workflows are where you want them.
Here is what comes with you:
- Conversations and message history
- Contacts and customer records
- Knowledge and saved workflows
Which should you choose?
Choose Front if:
- Assigning and commenting on shared email is most of what your team does.
- Organizing and assigning shared email is your primary need.
Choose Helply if:
- You want AI agents that resolve, investigate, and take action.
- You want the whole company in the help desk without paying per seat.
Frequently asked questions
Yes. Helply includes a shared, collaborative inbox alongside a team of AI agents, account context, and customer intelligence, so it can run collaborative support end to end.
Front is an excellent collaborative inbox. Helply extends that collaboration into an AI-native support operation, adding specialized agents, autonomous investigation, and account intelligence across the whole relationship.
Front prices per seat, so collaboration gets more expensive as more people join. Helply charges $0 per seat on every plan. You pay for the work the AI agents complete, from $0.25 per resolution.
Yes. Bring your conversations, contacts, and knowledge into Helply, reconnect your channels and integrations, and run in parallel before you fully transition.
Instead of AI features that assist inside the inbox, Helply provides a team of specialized agents that resolve, investigate, and take action across customer context, product data, and connected systems.
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