Groove is now Helply.

Helply vs. Intercom

Helply vs. Intercom: AI agents for the whole account

Intercom helps teams run support with Fin. Helply runs an AI-native support operation, a team of specialized agents working across account context, product data, and connected systems.

The quick verdict

Intercom fits teams whose support is mostly consumer chat and who also want outbound messaging in the same tool. Helply is built for support teams that want a team of AI agents running cross-functional support across the entire account.

  • Helply: $0 per seat on every plan, with AI from $0.25 per resolution billed only when it resolves the conversation itself. Intercom Advanced is $85 per seat, plus $0.99 per Fin outcome.
  • Intercom: strong messenger and Fin AI Agent, priced per resolution on top of seat plans.
  • Helply works across account, product, and connected systems, not just the inbox.
  • Best for support teams that want AI to run cross-functional support workflows.

Helply vs. Intercom at a glance

Both bring AI into customer support. Helply is built around whole accounts, specialized agents, and cross-functional collaboration.

Helply compared with Intercom
CapabilityHelplyIntercom
Core platformAI-native customer supportSupport platform with AI
AI approachTeam of specialized agentsFin AI Agent + workflows
Proactive investigationContext, product, logs, codeAI investigation / tasks
Account contextAccount + product + CRMCustomer + conversation
Cross-functional workflowsSupport · Success · Product · EngSupport-centric
Customer intelligenceChurn, expansion, bugs, gapsReporting + AI insights
Pricing$0 per seat, AI metered on deliverySeat-based access
Economic model$0 per seat, AI metered on deliverySeats + AI usage

More than AI in the inbox

Investigate before a human has to

Helply’s AI agents pull context from conversations, account history, product usage, CRM, knowledge, logs, and code before deciding what to do next, so issues arrive diagnosed rather than just routed.

Helply Support agent resolving a locked-account ticket, with a Take over button for the human team
Support agent investigates and resolves the ticket itself. Your team can take over at any point.

Turn support playbooks into agents

Deploy specialized AI agents for support resolution, technical investigation, knowledge, quality, and customer intelligence, each with its own skills, context, and permissions.

Helply inbox showing New, Needs response and On customer columns, team tags, and a Handled by AI section
One inbox for every team, with the conversations AI handled kept in view.

Support doesn’t stop with Support

Route customer issues and signals directly across Support, Success, Product, and Engineering, with full account context attached the whole way.

Helply Background agents for churn detection, feature requests, revenue and insights
Background agents turn support conversations into churn, revenue, and product signals.

The economics

What five agents cost
CapabilityHelplyIntercom
Plan comparedEvery planAdvanced
Price per agent per month, billed annually$0$85
Five agents$0$425
Monthly planFree plan $0, or paid plans from $99 with that amount of AI work prepaidIncluded in seat price
AI agentSupport agent from $0.25 per resolutionFin, $0.99 per outcome
When the AI billsOnly when Support agent resolved the conversation itselfPer Fin outcome
Team assistant add-onAssist agent from $0.25 per assistCopilot $29 per agent
Free seatsUnlimited users on every plan20 Lite seats

Intercom’s model combines per-seat plans with per-resolution AI usage. As you bring more of the company into customer conversations, both the seat count and the AI bill climb.

Helply charges nothing per seat on any plan. You pay for the work the AI agents complete, at a published rate card, so your bill tracks resolved work rather than headcount.

Seats

$0

Every plan, every user

Support agent

$0.25

Per finished resolution

Paid plans

$99

Per month, prepaid AI work

Switching from Intercom

You can bring your conversations, knowledge, customer context, and workflows into Helply and run it alongside Intercom until you’re ready to transition fully. There is no forced cutover.

  1. Run Helply alongside Intercom on a slice of your queue.
  2. Bring your history, macros, knowledge, and customer context across.
  3. Cut over once AI resolution rates and workflows are where you want them.

Here is what comes with you:

  • Conversations and message history
  • Knowledge base and saved replies
  • Customer and company records

Which should you choose?

Choose Intercom if:

  • You need outbound messaging and support in one tool and can budget $0.99 per Fin outcome.
  • Your support is high-volume B2C chat rather than complex B2B accounts.

Choose Helply if:

  • You want a team of AI agents working across the whole account.
  • You want unlimited seats at $0 and AI billed only on delivered work.

Frequently asked questions

  • Yes. Helply provides an AI-native support operation, omnichannel conversations, customer and account context, knowledge, quality, and cross-functional workflows, with a team of specialized AI agents.

  • Intercom helps teams run customer support with AI. Helply is built around an AI-native support operation where a team of specialized AI agents, humans, account intelligence, knowledge, and workflows all work together across the whole account, not just the conversation.

  • The models are fundamentally different. Helply charges $0 per seat on every plan. You pay for the work the AI agents complete, from $0.25 per resolution.

  • Yes. You can bring your conversations, knowledge, customer context, and workflows to Helply, and run it alongside your current setup until you’re ready to transition fully.

  • Rather than a single AI agent, Helply deploys a team of specialized agents, for support resolution, technical investigation, knowledge, quality, and customer intelligence, each with its own skills, context, and permissions, working across the same customer operation.

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