Groove is now Helply.

Helply vs. Plain

Helply vs. Plain: The same modern base, different AI economics

Plain is a modern, developer-friendly B2B support platform. Helply pushes further into specialized AI agents, autonomous investigation, and customer intelligence, with $0 seats and AI metered on delivery.

The quick verdict

Plain fits small developer-led teams that want an API-first support tool and can work within its seat caps. Helply suits support teams that want the same modern base plus autonomous AI, without per-seat pricing.

  • Helply: $0 per seat on every plan, with AI from $0.25 per resolution billed only when it resolves the conversation itself. Plain Horizon is $299 for three seats and $99 per seat after.
  • Plain: per-seat plans with seat caps, AI agent included on credits.
  • Helply adds specialized AI agents and account-level customer signals.
  • Best for support teams that want the same modern base plus autonomous AI.

Helply vs. Plain at a glance

Both Helply and Plain are built for modern support teams. Helply extends that foundation with specialized AI agents, autonomous investigation, and seats that cost nothing.

Helply compared with Plain
CapabilityHelplyPlain
Core platformAI-native customer support platformB2B customer support platform
B2B focusYesYes
Account contextYesYes
AI approachTeam of specialized AI agentsAI features / automation
AI investigationConversations, product, CRM, logs, codeThread plus help center and docs, with citations. Code lookup via Cursor on Frontier.
Customer intelligenceChurn, expansion, bugs, gapsB2B customer/support context
Pricing$0 per seat, AI metered on delivery$35 per seat on Foundation, $99 per seat on Horizon. Viewer seats free.
AI economicsMetered on useAri agent included, runs on monthly credits (2,000 on Foundation, 15,000 on Horizon).

Three ways Helply goes further

Give every issue an AI teammate

Helply agents can investigate, reason, resolve, take action, or prepare the issue for the right human with full context.

Helply Support agent resolving a locked-account ticket, with a Take over button for the human team
Support agent investigates and resolves the ticket itself. Your team can take over at any point.

Support conversations shouldn’t disappear when they close

Turn conversations into structured signals for churn, expansion, bugs, feature requests, and missing knowledge.

Helply inbox showing New, Needs response and On customer columns, team tags, and a Handled by AI section
One inbox for every team, with the conversations AI handled kept in view.

The modern help desk should cost less

Bring Support, Success, Product, Engineering, and leadership into Helply, without paying per seat.

Helply Background agents for churn detection, feature requests, revenue and insights
Background agents turn support conversations into churn, revenue, and product signals.

The economics

What five agents cost
CapabilityHelplyPlain
Plan comparedEvery planHorizon
Price per agent per month, billed annually$0$299 for 3 seats, $99 per seat after
Five agents$0$497
Monthly planFree plan $0, or paid plans from $99 with that amount of AI work prepaidIncluded in seat price
AI agentSupport agent from $0.25 per resolutionAri included, runs on 15,000 monthly credits
When the AI billsOnly when Support agent resolved the conversation itselfPer credit used
Team assistant add-onAssist agent from $0.25 per assistSidekick included
Free seatsUnlimited users on every planViewer seats free

Legacy support software stacks per-seat plans and separate AI charges. Helply charges nothing per seat on any plan. You pay for the work the AI agents complete, at a published rate card, so your bill tracks resolved work rather than headcount.

Seats

$0

Every plan, every user

Support agent

$0.25

Per finished resolution

Paid plans

$99

Per month, prepaid AI work

Switching from Plain

Bring your conversations, accounts, and knowledge into Helply, reconnect your integrations, and run alongside your current setup until you are ready to transition.

  1. Run Helply alongside Plain on a slice of your queue.
  2. Bring your history, macros, knowledge, and customer context across.
  3. Cut over once AI resolution rates and workflows are where you want them.

Here is what comes with you:

  • Conversations and history
  • Accounts and customer records
  • Knowledge and integrations

Which should you choose?

Choose Plain if:

  • You want an API-first support tool and your team fits within 10 seats.
  • Your current workflows are well served by Plain today.

Choose Helply if:

  • You want the same modern base plus a team of autonomous AI agents.
  • You want AI-native pricing and account-level customer intelligence.

Frequently asked questions

  • Yes. Helply delivers modern support with account context, knowledge, and workflows, plus a team of AI agents, so it can run your support operation.

  • Both are built for modern support. Helply pushes further into a team of specialized AI agents, autonomous investigation across connected systems, and customer intelligence, with $0 seats and AI billed only on what it delivers.

  • Helply charges $0 per seat on every plan. You pay for the work the AI agents complete, from $0.25 per resolution. Confirm current Plain pricing directly with Plain.

  • Yes. Bring your conversations, accounts, and knowledge into Helply, reconnect your integrations, and run alongside your current setup until you are ready to transition.

  • Helply provides a team of specialized agents, for resolution, technical investigation, knowledge, quality, and customer intelligence, that work across the whole account, not just individual tickets.

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Your next support hire might be an AI agent.

Give your team AI agents that investigate, resolve, and act across every customer conversation.

$0 per seat. AI metered on delivery.